Budget Nomad: Ben & Jerry's Does a Gay Theme

Monday, March 19, 2012

Ben & Jerry's Does a Gay Theme

For those who are not from the US, first a quick lesson. Ben and Jerry were two old hippies who decided to change the way business worked. They created their business in Vermont, using fresh products from local producers and farmers. They paid fair wages and had a standard on the ratio between their salary and the lowest paid worker, which would make any CEO laugh to death today. Another words, they built their business model on what they believed in: ethics, fairness, and customer service. These are traits we didn't often see in business when they started nor do we see them now.

They also made ice cream with weird names and sometimes strange combos: Cherry Garcia, Chubby Hubby, and Chunky Monkey are some.

If this law is passed in Britain, they may have to make one called Apple-ly Ever After with my Chubby Hubby who really supported Ben & Jerry with his purchases.

This teaser is from the LA Times. You can read the full article here.

Ben & Jerry's wants gays to live "apple-y ever after" in Britain.

As the British Parliament starts debating legalizing gay marriage this week, the British arm of the American ice cream company has changed the name of its apple pie flavor to Apple-y Ever After. The carton, which is available only in select stores in Britain, has a picture of two men in tuxedos standing on top of a wedding cake.